Hazel was born with the idea of doing a
meaningful sustainable brand to dress
babies with the safest products. We combine
premium materials that are the softest & healthiest for your baby's delicate skin. We want our beloved little ones to feel comfy & joyful!
In order to do this, we chose to use plant based dyes which are biodegradable, nontoxic & nonallergic. Our clothes are done with TENCEL™ which is breathable, antibacterial, hypoallergenic, moisture wicking & gentle on skin.
All of our products carry a grater message, being more conscious about the well being of our world, from people to nature - for now & for the future generations.
We support our community by producing locally in Bali & handmade. We are slow fashion, thought to be loved for many years & by many little ones. We use eco friendly packaging. We have a zero waste program & we give back to moms & kids in need.
Our skin is the largest and one of the most important organs in the body. It protect us from harmful microbes acting as an air/water impermeable-flexible barrier, it helps with temperature regulation and with vitamin production, among others.
It plays many roles in the maintenance of life and health, and so, it deserves the best care we can provide. Because clothing comes into prolonged contact with one’s skin - it is very important for us to make a product free of toxic substances. We choose to use TENCEL™ which is free of harmful chemicals for our skin, botanical dyes, nickel free snaps & eco-friendly detergents.
Keep reading to learn more of what we stand for!
Plant Based Dye
We really want the very best for our babies & toddlers while conserving the environment & we would love if you could join us on this ethical choice. Everyday we live we impact the world, so let's do it on a positive way!
Natural dyes are biodegradable, nontoxic and nonallergic. Additionally, they don't contain harmful chemicals nor carcinogenic components, common to artificial or synthetic dyes. Imagine how good this is for our little ones' skin! Also, by using plant dyes over these other choices, you help to preserve the environment and lower human dependence on harmful products. Many times, residuals from the textile dyeing process end up in our oceans - The process of color treating fabric contributes to as much as 20% of the world’s water pollution.
Furthermore, the natural dyes that we use produce no waste, unlike the products used in the synthetic dyeing process. Leaves & bark are easy to extract, they are harvested several times (trees are not killed), the leaf waste is processed into compost to fertilize the soil (closed loop process) & leftover water is filtered by enceng gondok plants before flowing into the river. All of these raw materials are grown at the factory's own plantation in the island, in the village of Tampak Siring.
Another interesting advantage of plant dyes is that they provide higher UV absorption - By wearing clothes dyed naturally, you'll protect your skin more from the sun’s harmful rays.
What are TENCEL™ Lyocell benefits? First of all, it is a silky soft high quality fabric - perfect for babies' delicate skin and for underwear. It is breathable, super light, helps to regulate temperature and it is wrinkle-resistant. Comparing it to cotton, it is ten times more resistant to bacterial growth and it is 50% more absorbent, helping wick moisture from the skin. Lyocell material offers great strength and elasticity, which transforms it into a durable fabric.
TENCEL™ Lyocell fibers come from mainly beech, birch, eucalyptus & spruce trees, harvested from sustainably managed PEFC or FSC forests. The wood pulp is dissolved to form the fiber that is then spun into yarn and woven into cloth - so how it is more eco friendly that other fibers?
Not only because it is made from sustainably sourced wood but also because traditionally, viscose process' uses harmful sodium hydroxide whereas Tencel replaces it with a close loop NMMO process -this non toxic solution is recoverable (99% of it) and it is recycled time after time to produce new fibers and minimize waste. Also, it requires less water than cotton, less energy in the production compared to most of the fabrics & it is compostable.
TENCEL™ Lyocell received the same ranking to GOTS Cotton on the Environmental Benchmark for Fibers by Made-By, a Dutch organization. It got the European Award for the Environment from the European Commission in the category “The Technology Award for Sustainable Development” and it is certified USDA biobased.
More Positive Impact
At Hazel, we feel very proud of working mostly and mainly with small companies based within the same island, run by local families and handmade - 2 businesses are women owned & run like Hazel! This allow us to support local communities and create a strong relationship with their owners and employees. We choose to work with companies that promote gender equality, ethnic and religion diversity, that respect working hours and pay a living wage. We regularly visit the different production sites to be involved in their process, assuring that they work in safe conditions and are complying with our Code of Conduct.
The office, sewing factory, most of the packaging suppliers, fabric distributor and the dyeing studio are all located within a radius of 15 km IN Bali, which allows us to reduce our carbon footprint. Even the fabric we use is produced in Indonesia. We only import our NoIssue compostable mailers.
All of our products and packaging have been mindfully thought. They are either natural, recyclable, from a recycled element, compostable and/or all of above. From the detergents we use to our mailers - and we are 100% plastic free. To minimize waste, we don't put any unnecessary tags on our clothes and we run very small batches.
Last but not least, we are proud of working with a company that collects leftover fabric treads (read more about our zero waste program below) & turn them into yarn to be hand woven into carpets or table runners, giving what would be waste material a second life. Also, they give women from the nearby village the opportunity to be in safe & formal employment while at the same time preserving Bali’s beautiful dyeing and weaving traditions - combining social responsibility with environmental sustainability.
One of our main concerns about the fashion industry is the amount of waste generated by the unused fabric that is not trendy anymore, leftover fabric cuts from factories whose goal is to minimize production time and 'fast fashion' brands. On our efforts to produce on a sustainable and ethical way, we choose colors/designs that are timeless and we produce in very small batches - working hard to minimize waste from the moment we come out with our colors, styles, buying the fabric and throughout every step of our production. We also provide free repairs and to encourage circularity, we give a discount to people that return preloved pieces locally!
Since September, we've been working with tailors that due to COVID have lost most or all of their clients here in Bali, to transform some of our waste than cannot be reduced (fabric straps) into scrunchies, bandana bibs and pacifier clips - and selling them locally (soon on the website).
The procedures from these items are donated to Bali Street Mums Project, giving back to this beautiful island that we are happy to call home. The amazing people behind this organization help mothers and their children who have been on the streets and give them refuge at their safe house, they teach the moms skills so that they can earn a living and educate their kids - "By saving families once, they’re empowered to sustain themselves for generations" BSMP. Visit their website here